Stylist Secrets for 2025 — Gems, Lashes, Brows
Fall always comes with a shift in energy. Summer’s undone gloss gives way to sharper lines, deeper tones, and looks that feel curated, not casual. For stylists, it’s also the moment to think about how to stay ahead. What placements are getting requested in studio? What small details are showing up on set, in editorials, in selfies?
Right now, three categories are carrying the season: tooth gems, lash lifts, and brow tints. They may sound subtle, but together they define the face. They’re also the easiest entry points for clients who want something noticeable but not overwhelming.
Here’s what we’re seeing—and how stylists can refine their approach for 2025.
Tooth Gems: The Polished Accent
Tooth gems are back in rotation, but with a different mood than the maximalist sparkle of the late 2010s. The current read is more minimal: single placements that catch the light when you talk, smile, or laugh. Think of them as punctuation, not exclamation.
Placement is everything. A small gem on the canine adds edge, while a lateral incisor keeps it elegant. Color matters too—silver against cool undertones, gold against warm, crystals when you want a hit of light without distraction.
Lash Lifts: Quiet Drama
If there’s one service that continues to build momentum, it’s lash lifts. Clients love the way they open the eyes without relying on mascara. For fall, the lift paired with a tint is the perfect combination: subtle, low-maintenance, but with impact that lasts for weeks.
The request stylists are hearing most often: “I want to look awake.” A well-executed lift gives that refreshed effect immediately. The key is balance—lashes that rise enough to open the gaze without feeling overly curled.
Brows: Feathered and Lifted
Brows continue to define how we read the face, but the trend is moving away from heavy sculpting. What’s showing up now is feathering: soft lifts, subtle tints, natural texture enhanced rather than overdrawn.
Clients want brows that look effortless but still intentional. A tint adds depth, while a lift creates direction without the rigidity of lamination. The end result feels modern—structured but soft.
Stylist tip: Use content to show your process. A quick reel of tint blending or feather lifts is both mesmerizing and educational.
How Stylists Can Stay Ahead
Fall is always about details. The smallest placements—one gem, one lash lift, one brow tint—carry as much weight as a full-face look. For stylists, this is the moment to:
Bundle services. Try gem + lift packages or brow tint + lip stain specials.
Position seasonal edits. Frame these codes as “fall refresh” or “quiet statement” services.
Educate in session. Clients love leaving with not just the look but the language to explain it.
Collaborate cross-discipline. Trade services with photographers or makeup artists for editorial images you can use in your portfolio.
Luxury Touches We’re Reaching For
Clé de Peau The Precious Lipstick — a bold accessory for every bag.
Natura Bissé Diamond Discovery Set — perfect for skin prep before lashes and brows.
Lisa Eldridge Luxuriously Lucent Lip Colour — diffused tones that complement minimal accents.
The beauty landscape moves quickly, but these three categories—gems, lashes, brows—are steady, versatile, and in-demand. For stylists, they’re also foundational. The real secret isn’t just knowing how to execute them—it’s knowing how to build systems, pricing, and narrative around them.
That’s why we’re dropping the GBY Bible Masterclass—a self-paced guide for stylists who want independence, structure, and the ability to scale their practice. This course will ensure you know how to build a business no matter what the season asks for.
Which fall edit are you most excited about—gems, lashes, or brows? Tag us on Instagram and we’ll feature our favorite looks.