Smoke, booze, vanilla, and skin. Ten fall fragrances for date nights and late dinners, plus how to wear them so people lean in

Brushed-up brows, a lived-in lip, a tan that is not orange. The GBY guide to LA cool-girl beauty, from the products to the appointments doing the real work.

The GBY edit of date night beauty essentials — the lip, the lashes, the hair tool, and the fragrance that carry you from first drink to last call.

What makes a Korean lash lift different: a gentler formula, a rounder curl, and a grow-out that never looks kinked. The full guide from GBY.

Pretty, wearable Halloween beauty looks — fairy glitter, angel and devil, cat-eye kitty, and more — plus how to prep lashes, brows, and glow before the party.

The GBY edit of bedtime beauty essentials — overnight lip masks, hand treatments, and the small nightstand upgrades that do quiet work while you sleep.

Everyone starts in January. We'd rather you start now. The October Issue: FORM provider-led telehealth from the founders of GBY Beauty.

From a single crystal to a full gold constellation — tooth gem ideas, what the appointment is like, how long gems last, and aftercare from GBY in Silver Lake.

Natural flutter or full-on doll lashes? Find your lash personality and see whether a lash lift + tint or lash extensions at GBY Silver Lake is your match.

How to evaluate wellness products without the hype — reading ingredients, judging cost, spotting real evidence, and knowing what a product can and can't do.

Why energy dips in the afternoon — blood sugar, sleep, hydration — plus what B12 + MIC injections are and how to incorporate them.

Sweat, swim, sauna — can lash extensions keep up? Here's how GBY Active Lash Technology is built for real life, plus the aftercare that makes sets last.

Shedding more than usual? Here's what stress, hormones, nutrition, and rapid weight loss have to do with it — and when it's worth talking to a provider.

The GBY edit of travel beauty essentials — what actually earns a spot in your bag, plus the pre-vacation treatments worth booking two weeks out.

GBY LA's September specials are live: lash lifts from $75, brow lamination from $50, lash sets from $89 and lip blush at $350. Book before the month ends.

The three fall 2026 beauty trends we can't stop thinking about — lip blushing, lash lifts, brow lamination — plus why you should book before the holidays.

Lip blushing, explained by the people who do it: pain level, healing day by day, how long it lasts, who it's for, and how to prep. Book at GBY in LA.

A completely biased, mostly low-maintenance ranking of the summer beauty and wellness trends we're taking into fall, and the ones we're leaving at the beach.

Late-summer skin has the strained composure of a woman hosting people she did not invite. It has endured sun, sweat, air-conditioning, travel, heavy sunscreen, incomplete cleansing, and at least one product purchased because a beautiful stranger called it “holy grail.” By August, even a normally agreeable complexion may begin issuing demands.