The Holiday Edit: Viral Favorites + Quiet Luxury Essentials for 2025
The holidays are less about mass-produced sparkle and more about quiet intention this year. We’re talking curated gifts that feel like they could have been discovered in a sun-drenched Silver Lake apothecary, wrapped in textured paper, and accompanied by a handwritten note. These are the presents that make someone feel truly seen.
This is the GBY Beauty Holiday Edit: a mix of luxe beauty, understated skincare, and niche fragrances that land somewhere between effortless elegance and cult-favorite obsession.
1. Herbivore Skin-in-the-Clouds Set
The ultimate little ritual in a box. This set includes the Pink Cloud Creamy Jelly Cleanser, plus soft, cloudlike textures designed to hydrate, soothe, and gently awaken your skin. Rosewater, squalane, and tremella mushroom team up to cleanse, remove makeup, and leave a subtle, luminous glow — all without ever feeling stripped. The jelly-to-cream texture feels like silk melting on your skin, while the rosewater scent is just enough to make you pause and breathe. Vegan, plant-based, and cruelty-free, it’s a gift that makes the daily ritual feel luxurious, like floating on soft clouds in your own bathroom. Perfect for the friend who treasures thoughtful skincare and little moments of indulgence.
2. Biossance Squalane + Vitamin C Rose Oil
Glow is not optional. This oil gives it, without looking like you’re trying too hard. Light, nourishing, and impossibly elegant — it’s the “I woke up like this” gift that actually works.
Our own stocking-stuffers, because sometimes the best gifts are the ones you know actually work.
GBY Lash Serum – for glossy, naturally lush lashes
GBY Brow Serum – full, fluffy, healthy brows
GBY Brow Pen – hairlike precision
GBY Brow Gel – soft sculpting, zero crunch
Cool Girl-approved and perfectly giftable.
4. NuFACE Trinity Facial Toning Device
Microcurrents meet at-home spa nights. This is for the person who balances reformer Pilates, matcha, and full-on self-care rituals. Luxe, intentional, and somehow still effortless.
Clean, modern, and beautiful in a minimalist way. No fussy scents, no gimmicks. Just the kind of body lotion that fits effortlessly into someone’s everyday ritual, and looks good enough to display.
6. Stila Correct & Perfect All-in-One Palette
Makeup that feels like art: sculpting, blending, contouring, but all in one compact that somehow looks editorial on a coffee table. Perfect for someone who enjoys a little alchemy every morning.
7. La Roche-Posay Lipikar AP+ Cream
Derm-approved, understated, and deeply hydrating. Winter skin needs this kind of subtle but powerful care.
8. Supergoop! Glow & Protect Duo: Glowscreen SPF 40 + Protec(tint) SPF 50
Two essentials in one luxe, everyday ritual. Glowscreen SPF 40 doubles as a luminous primer, giving skin a subtle, lit-from-within glow while keeping it protected. Protec(tint) SPF 50 offers lightweight tinted coverage, sheer yet illuminating, perfect for those who want a no-makeup, polished finish. Together, they make the ideal gift for the friend who takes sun protection seriously — but wants it to feel effortless, editorial, and just a little indulgent. Lightweight, hydrating, and glow-forward, this duo is soft-luxury in a bottle.
9. Summer Fridays Lip Butter Balm Trio
Buttery, indulgent, and perfectly portable. Ideal for someone who keeps gloss in every bag and lives for the little tactile luxuries.
10. Dyson Corrale Hair Straightener
The gift that screams: “I see you, I see your waves, your silk pillowcase, your effortless style.” Minimalist luxury in a device.
11. Dr. Jart Sheet Mask Collection
For the nights when canceling plans feels like heaven. Cooling, calming, and softly indulgent — the perfect ritual for a friend who deserves a pause.
12. Shani Darden Lactic Acid Serum
A gentle, elegant exfoliant. Chic packaging, effective formula, perfect for someone who values quiet skincare sophistication.
K-beauty at its understated best. The viral mask that rocked beauty influencers all year long and made us say “pores WHERE?”
14. Fragrance That Smells Like Money
Because gifting scent is the most intimate kind of gesture & no one wants coal in their stocking. Pick up the Maison Margiela Replica — By the Fireplace gift set — smoky embers, roasted chestnuts, cozy caramel warmth.
15. Don’t forget the mistletoe…
Because some things never go out of style. Whether it’s a sweet-smelling candle, a cheeky card, or a little spark of holiday magic, the mistletoe moment is the perfect reminder that joy (and a little mischief) belongs in every season. Consider it the soft, festive punctuation on your carefully curated gifts.
A Note from Courtney & Kendra at GBY
Clean skincare, subtle luxury, and little indulgences — all woven together with a mood, a vibe, and a quiet attention to detail. As you gift thoughtfully this season, don’t forget to treat yourself, too: book your GBY appointments now and step into the holidays with a radiant, polished glow.
Thank you for supporting us through 10 years of beauty and style in Los Angeles, New York, and beyond. We love you, and we can’t wait to celebrate the season together!

